Brainy M

Matchmaking

What is it?

Brainy M is a smart-sharing solution of data between objects and wearable devices in proximity.

How?

Brainy M, through the potential of the IoT technology, enables real-time data sharing between objects and wearable devices in proximity. The control, monitoring and analysis of data generated are transferred to our web platform with hierarchical multilevel access.

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Case Study - Smartwine

Case Study - Smartwine

Our Customer

SmartWineTasting is a Start-Up firm that scoped
the needs for customers of the wine business:
transforming the tasting experience with digital to
make it 4.0, and then being able to exploit the
gathered data to create new value.

Its Needs

SmartWine Tasting has requested WEL’s support to
create a high-tech wearable bracelet that can
communicate with each other and exchange
information about the different types of wines. This
information is gathered with smart-band bracelets
through the reading of NFC tags placed on wine
bottles.

Qualitative
Advantages:

• profiling of users with merging of behavioral styles and personal data
• paper-less thanks to digital data exchange
• proximity advertising hype

Quantitative
Benefits:

• sales increased for exhibitors: + 15%
• -visitors presence increase in the exhibition + 23% thanks to the innovative customer experience

Qualitative
Advantages:

• profiling of users with merging of behavioral styles and personal data
• paper-less thanks to digital data exchange
• proximity advertising hype

Vantaggi
Quantitativi:

• sales increased for exhibitors: + 15%
• -visitors presence increase in the exhibition + 23% thanks to the innovative customer experience

Application