Brainy R

Retail

What is it?

Brainy R is a digital interconnection system to create retail 4.0 environments.

How?

BRAINY R, via telecommunication infrastructures based on IoT technologies, innovates the customerjourney, generates new loyalty models, increases revenues and improve process efficiencies.

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Retail

What is it?

Brainy R is a digital interconnection system to create retail 4.0 environments.

How?

BRAINY R, via telecommunication infrastructures based on IoT technologies, innovates the customerjourney, generates new loyalty models, increases revenues and improve process efficiencies.

Download PDF

Case Study - Supermarket 4.0

Case Study - Supermarket 4.0

Our Customer

For a well-known chain of supermarkets “made in
Italy” located in North / Central Italy with medium /
large stores.
Their main differentiation peculiarity is the high level
of quality, service and efficiency.

its Needs

Innovate the customer’s experience with a device that
enables to fill the digital cart with the same items the
customer has put on the real cart.
This device, in addition to providing a system to improve
the purchasing experience according to its desires, brings
innovation in data gathering and analysis.

Qualitative
Advantages:

• till’s queue reduction thanks to the check-in feature used for the products in the shopping cart
• Queues reduction at the “served counters” thanks to the use of the booking feature
• Heat-maps derived from customers movements within the store for logistic efficiency improvements
• proximity advertising based on location and customer
• increased corporate awareness and customer loyalty

Quantitative
benefits:

• increase in spending on average per cart: + 6%
• cashier machine-hours reduction – 35%
• increased sales on products advertised in proximity + 38%

Qualitative
Advantages:

• till’s queue reduction thanks to the check-in feature used for the products in the shopping cart
• Queues reduction at the “served counters” thanks to the use of the booking feature
• Heat-maps derived from customers movements within the store for logistic efficiency improvements
• proximity advertising based on location and customer
• increased corporate awareness and customer loyalty

Quantitative
benefits:

• increase in spending on average per cart: + 6%
• cashier machine-hours reduction – 35%
• increased sales on products advertised in proximity + 38%

Application