Brainy T

Turismo 4.0

What is it?

Brainy T is a digital solution to enable the “hospitality 4.0”

How?

BRAINY T, via telecommunication infrastructures based on IoT technologies, innovates the customer experience, generates new loyalty models, increases revenues and improve process efficiencies.

Download PDF

Turismo 4.0

What is it?

Brainy T is a digital solution to enable the “hospitality 4.0”

Come?

BRAINY T, via telecommunication infrastructures based on IoT technologies, innovates the customer experience, generates new loyalty models, increases revenues and improve process efficiencies.

Download PDF

Case Study - Coral Bay

Case Study - Coral Bay

Our Customer

Domina Coral Bay of Sharm el Sheik is the world’s
third-largest. It offers an environment particularly suited to
families and with many useful services to entertain
customers, including 13 restaurants, and almost 70 shops
throughout the area.

Its Needs

Domina Vacanze, the mother company of the Coral bay
resort, requested WEL’s support and the Brainy T solution to
improve its customers’ utilisation of the resort’s services.
Through Brainy T localization and digital twins solution WEL
has innovated the customer experience showing their relative
position to the attraction points offered by Coral with a
front-end application. The monitoring of the position works
with the dedicated APP but also with the wearable device
specifically developed for Coral, the guest owns the wearable
device which allows the guest a “free-smartphone” holiday,
as such to welcome all kinds of guests.

Qualitative
Advantages:

• Corporate awareness improvement thanks to the digital
experience and the branded wearable
• Customer journey data analysis thanks to the position
tracking technology
• New communication channel always open to guests
thanks to the Front-End APP
• Project compliance with the “Industry 4.0” financial
advantages
• IoT infrastructure installed enabling new developments
such as for example energy efficiency programs.

Qualitative
Advantages:

• Guests that downloaded the APP bought one service:
+ 95%
• Sale increase of services listed on the digital twin of the
APP: + 43%
• Guests that downloaded the APP booked another
holiday at Domina group: + 45%

Qualitative
Advantages:

• Corporate awareness improvement thanks to the digital
experience and the branded wearable
• Customer journey data analysis thanks to the position
tracking technology
• New communication channel always open to guests
thanks to the Front-End APP
• Project compliance with the “Industry 4.0” financial
advantages
• IoT infrastructure installed enabling new developments
such as for example energy efficiency programs.

Qualitative
Advantages:

• Guests that downloaded the APP bought one service:
+ 95%
• Sale increase of services listed on the digital twin of the
APP: + 43%
• Guests that downloaded the APP booked another
holiday at Domina group: + 45%

Application